Design for Good, a new global non-profit alliance, when the team started to contemplate how project briefs could be improved. Here are four basic criteria we believe all creative briefs should consider:<\/p>\n
Purpose: Why are we doing this at all, and are we in the best position to do it? Design for Good, a new global non-profit alliance, when the team started to contemplate how […]<\/p>\n","protected":false},"author":1,"featured_media":132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global"],"_links":{"self":[{"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":1,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":133,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/posts\/131\/revisions\/133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/media\/132"}],"wp:attachment":[{"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kintaline.co.uk\/livinglarders\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nProfit: Does this project make financial sense with the technology and capabilities we have available?
\nPeople: Have we thought through the impact on people \u2014not just the end users, but broader society as well?
\nPlanet: How does this project leave our planet in a better place than before we started?
\nhttps:\/\/www.mckinsey.com\/capabilities\/mckinsey-design\/how-we-help-clients\/design-blog\/purpose-people-planet-profit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"